"Ruby" redirects here, for the actress portraying Peri Lomax, see Ruby O'Donnell.Template:InfoboxRuby Button is a fictional character from the British Channel 4 soap opera Hollyoaks, played by Anna Shaffer. Shaffer's casting was announced in December 2010 and it was revealed that Ruby would be introduced as the sister of Duncan Button (Dean Aspen). Shaffer originally auditioned for the role of Leanne Holiday, in which she was not successful. Shaffer began filming her scenes in late 2010 and relocated to Liverpool for filming. Ruby made her first appearance in the episode broadcast on 3 January 2011. In October 2013, it was announced that Shaffer had quit the role and would leave in February 2014.
Characterisation
Ruby was initially described as "sneaky" and likely to "cause mayhem at the expense of [Duncan]". The official Hollyoaks website described Ruby as a "tearaway".
Arrival
Ruby arrives in Hollyoaks village to stay with her brother, Duncan Button, after leaving home. Duncan allows Ruby to move in with him. Bart McQueen (Jonny Clarke) tries to impress Ruby by stealing a car and taking her joyriding. Bart hits Jason Costello (Victoria Atkin) and he and Ruby flee the scene. Ruby begins dating Duncan's best friend, Ricky Campbell (Ashley Margolis).
Ricky ends the relationship after he sees Ruby bullying a younger pupil at school. In retaliation, Ruby attempts to get Ricky expelled from school, but ultimately fails. Ruby gets her friend, Sinead O'Connor, to write a love letter from their friend, Esther Bloom, to teaching assistant, [[Amy Barnes].